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Want to Take Your Business to New Heights in 2021? Read This!

Wed, Dec 30th, 2020

Want to Take Your Business to New Heights in 2021? Read This!

Whether you're an owner of an established business or you've just opened a new business, it's important to set goals and try to conquer them in the new year. To do this, you must evaluate your current plan (or create one for your new business) carefully and strategically to set yourself up for success.

In this blog, we'll discuss the importance of four basic, yet essential steps that will help take your business to new heights.

Develop a Detailed Business Plan

The first thing you should do is develop a business plan, or adjust an existing one. A basic business plan should include the:

  • Mission statement
  • Product or service
  • Information about your company
  • Employees (if any)
  • Plans for growth/expansion
  • Financials (projected profit/loss)

Your business plan should be detailed and include the steps you plan on taking to grow your company. If you are struggling to write a business plan, there are numerous resources out there that can help you through the process.

Hire Quality Employees

Hiring the right employees will help your business progress, but hiring the wrong employees can set your company back years. You must make sure their skills line up with what you are asking and ensure they have a positive attitude. A toxic employee, won't just bring down the morale of the office or workspace, it can actually slow down productivity. Studies have shown that people work faster and are more motivated when they enjoy their work atmosphere.

Make Sure Everyone is on the Same Page

Whether you own an air conditioning company, restaurant or dental practice, it's essential that everyone on your staff is following the business plan for their department. As the leader and owner of the business, it's your job to ensure your team is communicating effectively. If there are any signs of miscommunication with each other or a customer/patient, it's important to nip it in the bud immediately and make sure it doesn't happen again. After a mishap with a customer, go out of your way to make it right with them and let the customer know this isn't how YOUR business normally handles things.

Something you can do to prevent this from happening regularly is to conduct weekly morning meetings. This ensures you are doing your part to get the message across to your team while preventing costly mistakes.

Gain Exposure

How do you plan on gaining exposure for your business in 2021? First, take a look back at 2020 and see what worked and what didn't. For example, maybe you joined a networking group that helped drive sales for your business. We encourage that you or a member of your team continue to attend that group. But maybe your website and social media platforms failed to help your business gain exposure online. Take a look at the analytics, sit down with your team and see if it can be fixed. If not, it might be time to look for another team to help your company grow.

You might not find the marketing team you want to work with right away, take your time and interview a few companies and select the one that fits your business plan the best to help you maximize exposure.

SWFL Business Finder

At SWFL Business Finder, we love supporting small local businesses in Southwest Florida. COVID-19 has impacted many of them and it's up to the local community to keep them up and running. In many of our blogs, we try to provide useful tips that they can possibly implement into their daily, weekly or monthly workflow.

If your business has a paid listing in our directory, there's a chance we will write a blog about your company or post about you on social media. If you're interested in being apart of SWFL Business Finder, contact us today!